Selections for Learning

I was the education team stakeholder for this organization-wide effort at Common Sense. Alongside Selections for Families awarded to movies, television, and video games, the Selection for Learning seal, is an award given to exception media and resources for learning.

I designed the rubric for the award and oversaw the administration of the program, including the communications and marketing plans and packages. I also served on a cross-functional team responsible for surfacing the awards throughout the Common Sense Education site. In this role, I collaborated on content design with our marketing copywriter.

This program has been received even more enthusiastically than we’d planned, and nearly 70% of  developers we get in touch with end up promoting the award and/or featuring it on their websites. It’s become a key seal of approval in the edtech market used widely in publishers’ press and promotional materials as well as pitches to potential funders or buyers.